Growth Marketing, E-commerce & AI Transformation Lead
15+ years turning marketing and e-commerce into measurable revenue — building the systems, teams, and AI-augmented workflows that make growth repeatable across the UAE, KSA, and Egypt.
Who I am
BuildGrowthSystems
I'm Mohamed Yehia — a growth, e-commerce, and business-systems leader with 15+ years across the UAE, KSA, and Egypt. Today, that experience is amplified by AI-powered execution: faster research, sharper planning, stronger content systems, better reporting, and more repeatable growth operations.
I help founders, startups, and traditional businesses find the right first steps: building marketing departments from zero, launching e-commerce channels, introducing digital workflows, and turning scattered activity into a clear operating system.
Because I've built companies, co-founded ventures, led teams, implemented ERP workflows, and grown both B2B and consumer brands, I can lead, educate, and mentor teams through the messy early stages of digital transformation — connecting strategy, execution, and results.
Selected results
Revenue across food industry
Revenue across education ventures
Revenue across healthcare sector
Organic reach across platforms
Followers across platforms
What I do
I build growth systems, not isolated campaigns.
The work connects strategy, content, paid media, websites and apps, e-commerce, reporting, and AI workflows into systems a team can actually operate — from first digital steps to executive-level visibility.
Growth & Marketing Systems
Audits, funnel structure, and offers connected to reporting and a clear performance direction.
Digital Products & E-commerce
Websites, mobile apps, and stores built around conversion journeys — not just screens.
Content, Media & Distribution
Content systems, social, and paid media held together by campaign structure and testing loops.
AI Workflows & Operating Rhythm
AI workflows, prompt systems, and reporting that speed up the team and keep advisory cadence.
Tools that power the system
A compact stack across growth, creative, AI, commerce, reporting, and business operations.
Selected work
Proof across sectors and markets.
A curated view of projects across B2B manufacturing, food and FMCG, education, healthcare, commerce, agency growth work, and digital roots.
6 projects
Journey
From self-taught builder to group growth lead.
Nearly two decades across the UAE, KSA, and Egypt — building marketing engines, e-commerce operations, and business systems that connect strategy to execution.
Benha University
B.Sc. in Business / Commerce
Formal academic foundation supporting the business and marketing journey.
Apple — AATP
iOS App Development
Structured creative and digital learning connected to Apple’s training ecosystem.
2500+ self-learning hours
Continuous, project-led
Independent learning across design, marketing, e-commerce, AI, systems, and business operations.
American University of Professional Studies
Digital Communication & Multimedia
Cambridge Training College, Britain
Professional Marketing Strategist
Cairo Chamber of Commerce
Introduction to Marketing & Customer Care
Marketing, E-commerce & Business Systems Lead
Al-Shehail Food Industries — HÄLSA Bake
Operating focus
Leads marketing, e-commerce, digital growth, and business systems across Al-Shehail Food Industries, with a strong focus on the HÄLSA Bake clean-label FMCG brand.
- Built the digital growth direction for HÄLSA Bake — brand positioning, product communication, content operations, and retail support.
- Launched and optimized the WooCommerce e-commerce platform: product structure, user journey, SEO readiness, and direct-to-consumer sales flow.
- Planned Meta, TikTok, and Google campaign structures for awareness, acquisition, conversion, and retail visibility.
- Generated 15M+ organic reach within 3 months through structured content planning and high-volume creative execution.
- Structured internal reporting covering product data, sales tracking, distribution updates, and KPI monitoring.
- Supported production-to-delivery documentation — product data, quotation support, delivery coordination, and internal records.
Current roles run in parallel — Al-Shehail group companies alongside the Nano Line portfolio.
How I work
A practical operating rhythm from diagnosis to execution.
The work starts by understanding the business, mapping it into a clear system, building the right assets, then improving through steady reviews and feedback.
- 01
Diagnose
Understand the business, audience, offer, funnel, current marketing activity, and operational gaps.
- 02
Map the System
Turn scattered needs into a clear growth system: pages, campaigns, content, reporting, workflows, and ownership.
- 03
Build the Assets
Create or direct the practical pieces: website/app flows, campaigns, content systems, dashboards, AI workflows, and playbooks.
- 04
Launch & Connect
Connect the moving parts so the work can run: traffic, content, inquiry flow, tracking, reporting, and team handoff.
- 05
Review & Improve
Use weekly and monthly reviews to improve decisions, optimize performance, and keep the system useful.
AI-assisted, version-tracked, and reporting-led — this site itself is built that way.
Contact
Let’s talk.
Open to senior roles in growth, e-commerce, marketing operations, and digital transformation across the GCC. The fastest way to reach me is by email or LinkedIn.
Based between the UAE & Egypt.