E-commerce Product Content Calendar
A content calendar for planning product page launches, seasonal refreshes, content updates, and promotional cycles across an e-commerce catalog.
Best for
E-commerce + Product teams
Estimated time
30–45 min to set up
Level
Beginner
Start here
Start with the Product Launch Pipeline view and add your next 3-5 product launches. Then switch to the Seasonal Planning view to map promotions and content refreshes around key dates. The calendar works best when you plan at least 4 weeks ahead.
Use this when
- Planning a new product launch
- Coordinating seasonal product page updates
- Managing content refreshes across a large catalog
- Aligning product marketing with promotional campaigns
After you finish
- Share the calendar with copywriters, photographers, and developers.
- Use the E-commerce Product Page Brief for each new product entry.
- Run the E-commerce Product Page QA Checklist before each launch date.
Usage guide
How to use this resource.
Rules before you start
- Plan product page content at least 4 weeks before launch or promotion.
- Use the calendar to coordinate across copywriting, photography, and development.
- Review and update weekly — product pages are living documents, not one-time projects.
Prepare these inputs
- Product launch roadmap or release schedule
- Promotional calendar or seasonal plan
- List of existing product pages that need refreshing
- Content team capacity and turnaround times
Interactive workbench
Plan this calendar
Add content rows, set status, then copy or print your working calendar. Your inputs are saved in this browser only — nothing is sent anywhere.
Add your first content row to start planning.
0 rows total
No content rows yet. Start planning your calendar.
Overview
Calendar overview
This calendar coordinates the content work behind product pages — launches, refreshes, seasonal updates, and promotional cycles. It keeps copywriters, photographers, and developers aligned so product pages go live complete, on time, and without last-minute scrambles.
Cadence
Review weekly. Plan seasonal updates monthly. Audit catalog health quarterly.
Calendar view
Product Launch Pipeline
A kanban-style view tracking each new product page from brief through launch. Columns represent production stages, and each card is a product page in progress.
Calendar view
Seasonal Planning View
A monthly calendar view mapping product promotions, seasonal refreshes, and content updates to key dates. Use this to ensure product pages are updated before promotional traffic arrives.
Calendar view
Content Refresh Schedule
A list view of existing product pages ranked by refresh priority. Tracks when each page was last updated, current performance, and what needs to change.
Calendar view
Weekly Production Board
A week-by-week view of product content work in progress. Use this in weekly standups to track what is being written, shot, built, and reviewed.
Calendar view
Catalog Health Overview
A high-level view of the entire product catalog showing page quality status. Helps prioritize which pages need attention first.
Reference
Fields
Product name — The product this content work is for.
Content type — What kind of content: new page, refresh, seasonal update, promotional update.
Owner — Who is responsible for this content task.
Status — Current stage: briefed, in progress, in review, ready, live.
Target date — When this content needs to be live.
Launch / event tie-in — The campaign, season, or event this content supports.
Brief link — Link to the completed product page brief.
Copy status — Draft, in review, approved, published.
Media status — Pending, shot, edited, uploaded.
QA status — Not started, in progress, passed, failed.
Priority — High, medium, low — based on revenue impact and launch timeline.
Notes — Blockers, dependencies, or special requirements.
Performance baseline — Current conversion rate or traffic for existing pages being refreshed.
Post-launch review date — When to check performance after the page goes live.
Workflow
Planning steps
- 01
List all product launches and key promotional dates for the next quarter.
- 02
Audit existing product pages and rank by refresh priority using catalog health data.
- 03
Assign each product page project to an owner with a target date.
- 04
Create a brief for each new or refreshed product page.
- 05
Track production progress weekly using the Production Board view.
- 06
Run QA on each page before the target launch date.
- 07
Schedule post-launch performance reviews.
Review checklist
Before you publish.
- Are all upcoming launches briefed and assigned?
- Are seasonal updates planned at least 4 weeks before the event?
- Is any product page work blocked or behind schedule?
- Have completed pages passed QA?
- Are post-launch reviews scheduled for recently launched pages?