Weekly Marketing Performance Dashboard
A reporting layout that structures weekly marketing performance into headline KPIs, channel breakdowns, funnel stages, and decision actions.
Best for
Marketing teams + Reporting rhythm
Estimated time
30–45 min to set up
Level
Beginner
Start here
Set up the KPIs and sections once, then populate with real numbers each week. The value is not in the dashboard — it is in the decisions section at the bottom, which turns numbers into actions.
Use this when
- You are setting up a weekly reporting rhythm
- Your current reports show numbers without decisions
- A new team member or client needs a clear performance view
- You want to standardize reporting across campaigns or clients
After you finish
- Build this layout in your reporting tool (Google Sheets, Looker Studio, or similar)
- Schedule a recurring weekly review with the team
- Save each week's decisions log so you can track follow-through
Usage guide
How to use this resource.
Rules before you start
- Fill the dashboard with real numbers, not projections.
- Complete the decisions section every week — reporting without decisions is noise.
- Share the dashboard before the weekly review meeting, not during it.
Prepare these inputs
- Access to your analytics platform
- Access to your ad accounts or media reports
- CRM or lead tracking data
- Last four weeks of comparable data
Dashboard preview
Weekly Marketing Performance Dashboard
This dashboard layout is designed around decisions, not vanity metrics. Each section exists to answer a specific question the team should ask every week. Set it up once, populate it weekly, and use the decisions section to turn data into action.
4
Sections
17
KPIs tracked
4
Data sources
This dashboard includes 4 sections covering Headline KPIs, Channel Performance, Funnel Health, Decisions & Actions. A live interactive demo with sample data will be available in a future update. The full KPI structure and review questions are available below.
Overview
This dashboard layout is designed around decisions, not vanity metrics. Each section exists to answer a specific question the team should ask every week. Set it up once, populate it weekly, and use the decisions section to turn data into action.
Data inputs
Where the numbers come from.
- Google Analytics or equivalent web analytics
- Ad platform data (Meta, Google, LinkedIn, etc.)
- CRM or lead sheet with source and status
- Revenue or e-commerce platform data
Dashboard section
Headline KPIs
The three to five numbers the team checks first. These answer: are we winning this week?
Primary KPI
The single metric tied to the current business goal.
Target
Set per campaign or quarter
Source: Depends on goal — ad platform, CRM, or analytics
Total spend
All marketing spend for the period.
Target
Within approved weekly budget
Source: Ad platform + any media invoices
Cost per result
Total spend divided by the number of primary results.
Target
Below the target CPR set in the brief
Source: Calculated from spend and result count
Lead or order volume
Total new leads or orders generated this period.
Target
On pace for monthly goal
Source: CRM, e-commerce platform, or form submissions
Conversion rate
Percentage of traffic that completed the primary action.
Target
Above baseline from prior periods
Source: Analytics or landing page tool
Dashboard section
Channel Performance
Break down results by channel so you can see where budget is working and where it is not.
Spend by channel
How much was spent on each active channel.
Source: Ad platforms
Results by channel
Primary result count per channel.
Source: CRM or analytics with source tagging
Cost per result by channel
Channel-level efficiency.
Source: Calculated from channel spend and results
Trend vs. last week
Direction of change for each channel.
Source: Week-over-week comparison
Dashboard section
Funnel Health
Track how traffic moves through the funnel and where it drops off.
Top of funnel
Total sessions, impressions, or reach.
Source: Analytics or ad platform
Middle of funnel
Engaged visits, content views, or add-to-carts.
Source: Analytics events
Bottom of funnel
Leads, orders, or bookings.
Source: CRM or e-commerce platform
Biggest drop-off
The funnel stage losing the most people.
Source: Comparison of stage-to-stage conversion rates
Dashboard section
Decisions & Actions
The most important section. Every review should end with clear decisions and owners.
What is working
Channels, campaigns, or tactics showing strong performance.
What needs attention
Areas underperforming or trending down.
Decisions for this week
Specific changes to make based on the data.
Owner and deadline
Who is responsible and by when.
Review questions
Ask these every reporting cycle.
- Does every number in the dashboard come from a verified source?
- Can a new team member understand what each KPI means?
- Is the decisions section filled in, not left blank?
- Are channel breakdowns granular enough to guide budget shifts?
- Does the funnel section show where the biggest leak is?