Guides

Written guides that explain the thinking behind the tools and how to apply them in real teams.

Try

4 resources

Getting Started

Practical starting points for using the resources and systems.

GuideRecommendedLive draft

How to Use the Resources Library

A practical guide to navigating, using, and getting the most value from the resources library — from choosing the right resource to saving your work and building a reusable system.

10–15 minBeginner

New visitorsMarketing teams+2

Open resource

Operations

Guides on processes, workflows, and running marketing operations.

GuideRecommendedLive draft

How to Plan and Launch a Campaign

A practical guide to using the Campaign Launch Operating Kit — how the brief, prompt pack, calendar, checklist, dashboard, and workflow map connect into one repeatable launch system.

15–20 minBeginner

Marketing teamsFounders+2

Open resource

E-commerce

Guides on product page strategy, conversion optimization, and store performance.

GuideRecommendedLive draft

How to Improve an E-commerce Product Page

A practical guide to diagnosing and improving e-commerce product pages — covering positioning, copy, images, trust, pricing, SEO, mobile experience, and how to use the full product page kit.

20–30 min readBeginner

E-commerceCRO+2

Open resource

B2B

Guides on building B2B lead generation systems, ICP clarity, and sales handoff.

GuideRecommendedLive draft

How to Build a B2B Lead Generation System

A practical guide to building a B2B lead generation system that produces qualified leads — covering ICP, offer, content, QA, launch, and review, and how to use the full kit.

20–30 min readBeginner

B2B teamsFounders+2

Open resource