Campaign Launch Prompt Pack
Claude and ChatGPT prompts that take a campaign from strategy and audience through creative, landing page review, launch QA, and post-launch reporting.
Best for
Campaign planning + Marketing teams
Estimated time
30–60 min
Level
Intermediate
Start here
Start with the campaign brief, then pick the prompt group that matches your current stage. Fill in every bracketed variable with real data, run the prompt, and use the follow-ups to sharpen the output before it goes into the brief, calendar, or launch checklist.
Use this when
- You are planning a new campaign and need to think faster without skipping steps
- You need to sharpen the audience, offer, or creative direction
- You are reviewing a landing page or running pre-launch QA
- You need a post-launch summary that ends in decisions
After you finish
- Paste the sharpened outputs into the Campaign Brief Template
- Move approved content directions into the Campaign Content Calendar
- Run the Campaign Launch QA Checklist before switching the campaign on
Usage guide
How to use this resource.
Rules before you start
- Replace every bracketed variable before running a prompt.
- Feed the output back into the Campaign Brief Template — these prompts support the brief, they do not replace it.
- Keep human judgment on every strategic and budget decision the prompts suggest.
Prepare these inputs
- A draft campaign goal and primary KPI
- A rough audience and offer
- Access to an AI assistant (Claude or ChatGPT)
- The Campaign Brief Template open alongside
Interactive workbench
Customize this prompt pack
Fill the variables once, then copy personalized prompts below. Your inputs are saved in this browser only — nothing is sent anywhere.
Start by filling the variables. You can still copy the raw prompts.
0 of 12 variables filled
The internal name of this campaign.
The business result the campaign should support.
The single most important success metric.
Who the campaign is speaking to.
The specific offer or promise in the campaign.
The channels the campaign will run on.
The approved spend and timeframe.
The destination traffic will land on.
The creative concepts or assets in play.
The window the report or review covers.
The latest performance numbers, pasted in.
Decisions or actions already on the table.
Workflow
Use it as a sequence.
- 01
Lock the campaign goal, KPI, audience, and offer in the Campaign Brief Template.
- 02
Run the strategy and audience prompts to pressure-test the plan.
- 03
Use the creative and landing page prompts to shape and review assets.
- 04
Run the launch QA prompt before going live.
- 05
After launch, run the reporting prompts to turn results into decisions.
Prompt group
Campaign Strategy
Use these prompts to turn a goal into a structured campaign plan and a clear channel role for each platform.
Turn a business goal into a structured campaign plan.
01 Campaign Strategy Builder
Act as a senior campaign strategist. Build a campaign plan for [CAMPAIGN NAME]. Business goal: [BUSINESS GOAL] Primary KPI: [PRIMARY KPI] Target audience: [TARGET AUDIENCE] Offer: [OFFER] Budget: [BUDGET] Return: 1. One-sentence campaign objective 2. The single primary KPI and a sensible target range 3. Core strategic angle 4. Three campaign phases (pre-launch, launch, post-launch) with the goal of each 5. Key risks and assumptions 6. What would make this campaign fail
Inputs needed
- • Campaign name
- • Business goal
- • Primary KPI
- • Target audience
- • Offer
- • Budget
Output format
- • Objective
- • Primary KPI and target
- • Strategic angle
- • Campaign phases
- • Risks and assumptions
- • Failure conditions
Follow-up prompts
- Turn this plan into a one-page brief I can share with stakeholders.
- Add a simple budget split across the phases.
Define the role of each channel and how they work together.
02 Channel Plan Builder
Act as a media planning strategist. Build a channel plan for [CAMPAIGN NAME]. Primary KPI: [PRIMARY KPI] Target audience: [TARGET AUDIENCE] Channels: [CHANNELS] Budget: [BUDGET] Return: 1. The role of each channel (awareness, intent capture, nurture, retargeting) 2. A suggested budget split across channels with reasoning 3. The message focus for each channel 4. How the channels hand off to each other 5. One leading indicator to watch per channel
Inputs needed
- • Campaign name
- • Primary KPI
- • Target audience
- • Channels
- • Budget
Output format
- • Channel roles
- • Budget split
- • Message per channel
- • Channel handoffs
- • Leading indicators
Follow-up prompts
- Re-do the split assuming half the budget.
- Which channel should I cut first if results are weak?
Prompt group
Audience & Offer
Use these prompts to sharpen who the campaign targets and make the offer impossible to ignore.
Turn a rough audience note into a precise targeting description.
03 Audience Definition Sharpener
Act as a senior audience strategist. Sharpen the targeting for this campaign. Offer: [OFFER] Rough audience: [TARGET AUDIENCE] Channels: [CHANNELS] Return: 1. A precise one-line audience definition 2. The core problem they want solved 3. Their likely funnel stage 4. Two message angles that would resonate 5. Who to exclude to avoid wasted spend
Inputs needed
- • Offer
- • Target audience
- • Channels
Output format
- • Audience definition
- • Core problem
- • Funnel stage
- • Message angles
- • Exclusions
Follow-up prompts
- Write three ad headlines for the strongest angle.
- How would this audience differ on a cold versus warm channel?
Make the campaign offer clearer and more compelling.
04 Offer Sharpener
Act as a direct response strategist. Strengthen this campaign offer. Current offer: [OFFER] Audience: [TARGET AUDIENCE] Primary KPI: [PRIMARY KPI] Return: 1. A sharper one-line version of the offer 2. The single most compelling reason to act now 3. Two risk-reducers that lower the barrier to converting 4. One common objection and how the offer should answer it 5. A simple test to validate the offer before full spend
Inputs needed
- • Offer
- • Target audience
- • Primary KPI
Output format
- • Sharper offer
- • Reason to act now
- • Risk-reducers
- • Objection handling
- • Validation test
Follow-up prompts
- Give me a version of this offer with no discount.
- How would I A/B test two versions of this offer?
Prompt group
Creative Direction
Use these prompts to brief creative and generate copy variants that match the strategy.
Turn the campaign angle into a creative brief for designers or video.
05 Creative Direction Brief
Act as a creative director. Write a creative brief for [CAMPAIGN NAME]. Audience: [TARGET AUDIENCE] Offer: [OFFER] Assets needed: [CREATIVE ASSETS] Channels: [CHANNELS] Return: 1. The single core message the creative must carry 2. The tone and visual direction 3. Hook ideas for the first three seconds or first line 4. What to show, what to avoid 5. A shot or layout list per asset type
Inputs needed
- • Campaign name
- • Target audience
- • Offer
- • Creative assets
- • Channels
Output format
- • Core message
- • Tone and visual direction
- • Hook ideas
- • Show / avoid
- • Asset list
Follow-up prompts
- Write three hook lines for the video.
- Adapt this brief for a story or vertical format.
Produce on-brief ad copy variants to test.
06 Ad Copy Variant Generator
Act as a performance copywriter. Write ad copy variants for this campaign. Offer: [OFFER] Audience: [TARGET AUDIENCE] Channels: [CHANNELS] Primary KPI: [PRIMARY KPI] Return: 1. Five headline variants with different angles 2. Three primary text variants 3. Two call-to-action options 4. A note on which variant to test first and why Keep claims honest and specific. Do not invent statistics or results.
Inputs needed
- • Offer
- • Target audience
- • Channels
- • Primary KPI
Output format
- • Headline variants
- • Primary text variants
- • CTA options
- • First test recommendation
Follow-up prompts
- Rewrite the headlines for a colder audience.
- Make the CTAs more specific to the offer.
Prompt group
Landing Page Review
Use this prompt to review the destination before you send paid traffic to it.
Audit a landing page for clarity and conversion before launch.
07 Landing Page Conversion Review
Act as a conversion rate optimization specialist. Review this landing page for a campaign. Landing page: [LANDING PAGE URL] Offer: [OFFER] Audience: [TARGET AUDIENCE] Primary KPI: [PRIMARY KPI] Paste the page copy below if the URL cannot be opened. Return: 1. Whether the offer and value are clear above the fold 2. Message match between the likely ad and the page 3. Friction points in the conversion path 4. Trust elements that are missing 5. The top three changes to make before launch, ranked by impact
Inputs needed
- • Landing page URL
- • Offer
- • Target audience
- • Primary KPI
Output format
- • Above-the-fold clarity
- • Message match
- • Friction points
- • Missing trust elements
- • Top three changes
Follow-up prompts
- Rewrite the hero section based on your feedback.
- What single change would you test first?
Prompt group
Launch QA
Use this prompt to pressure-test the campaign for gaps before it goes live.
Surface gaps and risks before switching the campaign on.
08 Pre-Launch QA Review
Act as a campaign QA lead. Pressure-test this campaign before launch. Campaign: [CAMPAIGN NAME] Primary KPI: [PRIMARY KPI] Channels: [CHANNELS] Landing page: [LANDING PAGE URL] Budget: [BUDGET] Return: 1. The five highest-risk gaps to check before launch 2. Tracking and measurement items that are easy to miss 3. Questions to confirm with the owner before go-live 4. A simple go / no-go recommendation framework Be direct. Treat unclear tracking, offer, or lead handoff as blockers.
Inputs needed
- • Campaign name
- • Primary KPI
- • Channels
- • Landing page URL
- • Budget
Output format
- • Highest-risk gaps
- • Tracking checks
- • Owner questions
- • Go / no-go framework
Follow-up prompts
- Turn this into a short pre-launch checklist.
- What would you check first with only 15 minutes?
Prompt group
Reporting & Post-launch Review
Use these prompts after launch to turn raw numbers into clear decisions.
Summarize early campaign performance into decisions.
09 Launch Report Summary
Act as a marketing operations analyst. Summarize this campaign's performance. Campaign: [CAMPAIGN NAME] Primary KPI: [PRIMARY KPI] Reporting period: [REPORTING PERIOD] Results: [CURRENT RESULTS] Return: 1. Performance against the primary KPI 2. Top three wins 3. Top three risks or drops 4. Three recommended actions for the next period 5. The single metric to watch most closely
Inputs needed
- • Campaign name
- • Primary KPI
- • Reporting period
- • Current results
Output format
- • KPI performance
- • Wins
- • Risks
- • Recommended actions
- • Watch metric
Follow-up prompts
- Make this suitable for a stakeholder update.
- Add a budget pacing note.
Decide what to scale, fix, pause, or test next.
10 Post-Launch Decision Memo
Act as a campaign performance lead. Write a decision memo for this campaign. Campaign: [CAMPAIGN NAME] Primary KPI: [PRIMARY KPI] Results so far: [CURRENT RESULTS] Actions under consideration: [NEXT ACTIONS] Return: 1. What is working and should scale 2. What should be fixed 3. What should be paused or cut 4. The next test worth running 5. A clear recommendation with an owner and a deadline
Inputs needed
- • Campaign name
- • Primary KPI
- • Current results
- • Next actions
Output format
- • Scale
- • Fix
- • Pause or cut
- • Next test
- • Recommendation with owner
Follow-up prompts
- Turn this memo into three lines for a status update.
- What is the risk of doing nothing this week?