Campaign Content Calendar
A campaign-specific calendar for coordinating pre-launch, launch, and post-launch content across channels — with production, approval, and reporting views.
Best for
Campaign planning + Content teams
Estimated time
45–60 min to set up
Level
Intermediate
Start here
Start from the approved campaign brief. Map the launch phases on the campaign timeline view, then break each phase into content pieces with owners and dates. Use the production and approval views to keep work moving, and the reporting view to capture what each piece delivered.
Use this when
- You are coordinating content for a specific campaign
- A launch spans multiple channels and owners
- You need pre-launch, launch, and post-launch content to line up
- You want a repeatable way to run campaign content
After you finish
- Share the calendar with the production team at kickoff
- Run the Campaign Launch QA Checklist before the launch date
- Move performance notes into the Campaign Performance Dashboard after launch
Usage guide
How to use this resource.
Rules before you start
- Build this only after the Campaign Brief Template is approved.
- Every content piece needs one owner and one publish date.
- Tie each piece to a campaign phase and funnel stage so coverage stays balanced.
Prepare these inputs
- An approved campaign brief with goal, channels, and timeline
- Confirmed launch and end dates
- A list of channels and their cadence
- Production team capacity and turnaround times
Interactive workbench
Plan this calendar
Add content rows, set status, then copy or print your working calendar. Your inputs are saved in this browser only — nothing is sent anywhere.
Add your first content row to start planning.
0 rows total
No content rows yet. Start planning your calendar.
Overview
Calendar overview
This calendar coordinates a single campaign from pre-launch through post-launch. The timeline view sets the phases and key dates. The channel and production views turn phases into specific pieces with owners. The approval view keeps work from stalling, and the reporting view captures what each piece delivered so the next campaign starts smarter.
Cadence
Phase-based: pre-launch, launch week, and post-launch follow-up
Calendar view
Campaign Timeline
Map the campaign across its phases — pre-launch, launch, and post-launch — with key dates and the goal of each phase. This is the backbone every other view hangs off.
Calendar view
Channel Publishing View
Lay out what publishes on each channel and when, so coverage is balanced and nothing clashes. One row per scheduled piece.
Calendar view
Creative Production View
Track each piece through production: briefed, in progress, drafted, and ready. Update this so bottlenecks surface before they hit a publish date.
Calendar view
Approval Status View
Keep every piece's approval state visible so nothing publishes without sign-off and nothing waits silently on a reviewer.
Calendar view
Post-launch Reporting View
After publishing, capture how each piece performed against its intent. Feed the highlights into the Campaign Performance Dashboard.
Reference
Fields
Content title — A clear name for the piece.
Campaign stage — Pre-launch, launch, or post-launch.
Channel — Where this piece will be published.
Format — Post, carousel, article, email, video, or ad.
Funnel stage — Awareness, consideration, conversion, or retention.
Owner — The person accountable for producing the piece.
Due date — When the piece must be ready.
Publish date — The scheduled publication date.
Status — Briefed, in progress, in review, approved, scheduled, or published.
CTA — The action the piece should drive.
Asset link — Link to the draft or final asset.
Related landing page — The destination this piece points to.
Approval owner — Who signs off before it publishes.
Reporting note — Post-publish: how it performed against intent.
Workflow
Planning steps
- 01
Confirm the campaign goal and primary KPI from the approved brief.
- 02
Map the launch phases and key dates on the campaign timeline.
- 03
Define the role of each channel across the phases.
- 04
Assign one owner to every content piece.
- 05
Create content briefs for each piece.
- 06
Schedule production and approvals with realistic due dates.
- 07
Publish and monitor against the timeline.
- 08
Review performance and feed results into the dashboard.
Review checklist
Before you publish.
- All launch dates are confirmed
- Owners are assigned to every piece
- The landing page is ready
- Tracking is ready and tested
- Creative assets are approved
- A reporting owner is assigned